The advances of methodologies, which address the understanding and the alignment of technological infrastructures and business processes in the occurring digital transformation. On the one hand, this broad field comprises the retrospective analysis of electronic markets regarding their impact on business process performance or customer experience. For example, Reimers et al. (2014) analyzed the evolution of proprietary electronic ordering systems in the Australian pharmaceutical industry towards open ordering systems over a 30-year period. An interesting hypothesis is called “co-evolution”, whereby distributed business processes are enabled by distributed technological infrastructures and vice versa. On the other hand, the prospective view is on making the insights from retrospective analyses available for offering advice in designing future electronic markets. Methodologies for business modeling and service design have emerged in this domain.
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